The quick answer: Yes, Aivie is compatible with the new spam rules. Provided you have set everything up with our help.
But let’s dive deeper: To protect their users’ inboxes, Gmail and Yahoo Mail have introduced new requirements for bulk email senders. From February 2024, these requirements will apply to you if you send more than 5,000 bulk emails a day or more than 0.3% of your messages are reported as spam. This development is a decisive turning point for you as a marketing manager. It is now essential that your campaigns comply with the new guidelines to avoid delivery issues.
How do I avoid ending up in spam?
- Emails must be authenticated
- Unsubscribing from email campaigns must be easy for the recipient
- The spam rate must be below 0.3%
Now you’re probably wondering: How does Aivie ensure that it is compatible with these new requirements?
Emails must be authenticated
As a Pro customer, Aivie supports you in verifying your email domain using DKIM. This process is simple and straightforward thanks to our Setup Wizard.
Unsubscribing from email campaigns must be easy for the recipient
Every Aivie e-mail template contains an unsubscribe link in the footer by default. In addition, everything necessary is set in the background via the header so that the recipient can unsubscribe quickly and easily. The unsubscribe page comes in an appealing layout and is personalized for each customer – an example of this is our customer standortentwicklung.ch.
The spam rate must be below 0.3%
Another important aspect is ensuring that only desired e-mails are sent. Aivie monitors your spam rate and informs you if you are in danger of exceeding the limits.
We work closely with our customers who send large volumes of emails to ensure that their emails arrive in their inboxes reliably and in good quality. To this end, we also offer comprehensive, regular reporting.
You’re in good hands with Aivie
Aivie, a managed Mautic hosting provider from Switzerland, has taken all the necessary precautions to make the operation of Mautic as simple as a SaaS product. As an Aivie customer, you can rest assured that all necessary measures have been taken to continue sending high-quality emails. However, the quality of the content is your responsibility.
For more information, you can check out the blogs from Mautic, Google and Yahoo to get a fuller picture of these new requirements.
With Aivie, you are ideally equipped to meet the requirements of the new spam regulations and at the same time design effective and appealing email campaigns.
If you have any questions on this topic, please feel free to contact us at any time.
