How is the conversion rate calculated?

The conversion rate in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage.

Possible conversions:

  • Purchase of a product or service
  • Register for the newsletter
  • Participation in an event
  • Download a PDF
  • Booking an appointment

Calculate conversion rate

Conversion rate = number of conversions / total number of visitors or leads * 100
If you have visitors on your website and of them convert, then your conversion rate is .

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