If you send a large number of mass emails, it is important that you keep an eye on the complaint rate. You can use Google Postmaster Tools, for example.
What is the complaint rate?
The complaint rate is the percentage of email recipients who mark your message as spam. This is usually done using special functions in email programs such as a “report spam” button or by moving the email to the spam folder. The calculation is based on the ratio of the number of net spam complaints to the total number of emails delivered.
Google Postmanster Tools
Google Postmaster Tools allows you to monitor spam complaint rates for Gmail recipients.
Gmail recommends that the spam complaint rate remains below 0.1%. If you send emails to both Gmail recipients and recipients of other email services (normal), the spam complaint rates reported by Google Postmaster Tools will give you a good indication of your spam rates with other mailbox providers that do not provide insight into such metrics.
This is an important indicator of the effectiveness of your email marketing campaigns. By monitoring and adjusting your strategies based on this data, you can ensure that your emails reach the desired recipients and minimize the risks of spam complaints.
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