Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them.
Continue reading “Create a successful content marketing strategy”Website & Content
They do it again and again. Year after year. Some even month after month.
This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders.
Successful coaches, trainers and consultants have long since discovered this strategy for themselves. And crammed the little 1×1 of marketing up and down like a second grader. They all rely on online event marketing.
Because online event marketing is about more than just keynote speakers and handing out free eBooks. (Yes, what used to be the pens are now the white papers, checklists or guidelines that are handed out free of charge to participants at online events).
Successful online events give participants a sense of fulfillment. They offer educational experiences and the opportunity to get in touch with people in the industry.
In this article, I will give you three important reasons why an online event such as an online congress should not be missing from your marketing mix. But first the basics.
Continue reading “3 reasons to include online events in your marketing mix”Dynamic Content offers you the opportunity to personalize your website and emails with dynamic content for your customers. In this article, you will learn how you can use dynamic content as a call to action on your website or as a dynamic element in your email.
Continue reading “Dynamic Content. Personalize with dynamic content.”How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.
Continue reading “Marketing automation with WordPress: How Smolio automatically generates customers from leads”Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.
We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.
Continue reading “Recognize intent and learn from touchpoints”