Gerne teilen wir unsere Erfahrung und unser Wissen zum Thema E-Mail Marketing.
Are you looking for a simple and effective way to automatically send your blog posts to your subscribers via a newsletter? Then Aivie and RSS feeds are the perfect solution!
With Aivie and an RSS feed, you can import the latest blogs into your emails and deliver them to your readers’ inboxes. You can do a combination of editorial and automated parts, or automate the newsletter completely.
Continue reading “Send blogs automatically via newsletter”How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.
Continue reading “Marketing automation with WordPress: How Smolio automatically generates customers from leads”Our client KENDRIS is a successful trust company. As is common in the industry, KENDRIS also relies on personal relationships and has high quality standards.
Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to travel.
Continue reading “Off to the golf course: Automated Campaign for event”There are currently over 9,500 MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working.
Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus.
Continue reading “How to find your Marketing Automation Tool?”Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this post, we cover how lead scoring can be easily and quickly implemented with Mautic.
Continue reading “Lead Scoring with Mautic optimizing sales funnels”Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.
Continue reading “How your website automatically wins 30 customer projects with Aivie”At the latest since the new European DSGVO came into force, every marketer has asked himself the question: “Single Opt-In vs. Double Opt-In. What is required to comply with DSGVO?”. Both have the advantages and disadvantages. However, especially for end-customer communication, Double Opt-In offers three major advantages for companies compared to Single Opt-In:
You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.
Continue reading “Creating a Sales Funnel”Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.
Continue reading “Use content efficiently in automated funnels”With an email template we can quickly and easily create an email. But what does a good email marketing template actually look like? Should it be more of a text email? Or would you prefer a colourful HTML e-mail?
Continue reading “Aivie email template based on the leaked Amazon template and best practices”