• Sarah Seyr

    Sarah Seyr, Dr. sc. ETH, ist Psychologin und Expertin für digitale Customer Experience und Human Machine Interaction. Ihre Schwerpunkte sind Personalisierung und Automatisierung mit AI. Sie ist Co-Founder von Aivie und Mitglied des Advisory Boards in Startups.

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Marketing Automation Canvas Konzept

Aivie Marketing Automation Canvas

Entwickle eine Strategie und ein Konzept für deine Marketing-Automatisierung. Hier kannst du das Canvas herunterladen.

Privacy checklist in a nutshell

Privacy questionnaire

Data Protection Checklist Switzerland. What do I need to pay attention to? The most important points regarding the new data protection law summarized in a checklist.

Data protection check questionnaire

Privacy Questionnaire

Fill out our questionnaire and find out directly with the data protection check how your data protection is.

Webinar Marketing Automation

Im 30-minütigen Webinar lernst du die Best Practices für Marketing Automation mit Aivie kennen. Melde dich an für eine geführte Demo.


Creating better content and better customer interactions with data expertise

So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the topic. Here are a few excerpts and further links.

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Building relationships with funnels and marketing automation using the example of Tinder Thomas

Maybe you know someone like Thomas. Thomas is actually quite nice and we would actually recommend him to all our single women. But it doesn’t really have to be right for a relationship. We took a strategic look with Thomas at how he can build a relationship. From the strategy, the funnel, the tactics, the campaigns, to the individual offers and goals for each phase. And lo and behold, it works. Along the marketing automation canvas, we show the funnel to build a relationship.

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Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.

Media release July 2021

Whether it’s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data.

Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming the company’s real gold. At the same time, the handling of data should become easier. It is precisely this sweet spot that a Swiss company has taken advantage of and recently launched Aivie, a marketing automation tool that makes powerful technology easy and safe to use.

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Off to the golf course: Automated Campaign for event

Our client KENDRIS is a successful trust company. As is common in the industry, KENDRIS also relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to travel.

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New Swiss Data Protection Act (nDSG or revDSG) – the most important points in brief.

There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible.

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Recognize intent and learn from touchpoints

Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.

We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.

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How your website automatically wins 30 customer projects with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.

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Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

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