• Sarah Seyr

    Sarah Seyr, Dr. sc. ETH, ist Psychologin und Expertin für digitale Customer Experience und Human Machine Interaction. Ihre Schwerpunkte sind Personalisierung und Automatisierung mit AI. Sie ist Co-Founder von Aivie und Mitglied des Advisory Boards in Startups.

Mit Aivie besser verstehen, was Menschen wollen

Bedürfnisse und Intents erkennen

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Marketing Automation Canvas Konzept

Aivie Marketing Automation Canvas

Entwickle eine Strategie und ein Konzept für deine Marketing-Automatisierung. Hier kannst du das Canvas herunterladen.

Canvas herunterladen

Privacy checklist in a nutshell

Privacy questionnaire

Data Protection Checklist Switzerland. What do I need to pay attention to? The most important points regarding the new data protection law summarized in a checklist.

Privacy checklist

Data protection check questionnaire

Privacy Questionnaire

Fill out our questionnaire and find out directly with the data protection check how your data protection is.

Privacy questionnaire

Webinar Marketing Automation

Im 30-minütigen Webinar lernst du die Best Practices für Marketing Automation mit Aivie kennen. Melde dich an für eine geführte Demo.

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Posts

Customer Case, E-Mail marketing, Sales Funnel

Off to the golf course: Automated Campaign for event

Our client KENDRIS is a successful trust company. As is common in the industry, KENDRIS also relies on personal relationships and has high quality standards.

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to travel.

Continue reading “Off to the golf course: Automated Campaign for event” →
Marketing Automation, Website & Content

Recognize intent and learn from touchpoints

Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.

We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.

Continue reading “Recognize intent and learn from touchpoints” →
Customer Case, E-Mail marketing, Sales Funnel

Customer Case: How your website automatically wins customers with Aivie

Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated via the new website, and customers are processed.

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E-Mail marketing, Marketing Automation, Mautic template

Use content efficiently in automated funnels

Marketing automation is used to address customers and guide them automatically through a sales funnel. Every interaction must offer added value so that customers stick with it and take the next step. This applies to digital customer interactions as well as in-person ones. For this, we need the right content in the right place.

Continue reading “Use content efficiently in automated funnels” →