To start with, the question of which software to use for marketing automation is the smaller challenge to getting started. Because most of the time the mindset blocks the implementation. The fear of losing control creeps along somewhere. Or has all that been overcome and it’s simply a matter of getting going? Chris Beyeler, Aivie Partner and agency owner of BEYONDER shows in this post that it’s not that hard.
Continue reading “How to get started with Marketing Automation”