• Anja Bienz

    Als Projektmanagerin bin ich die verständnisvolle Schnittstelle zwischen Tool und Mensch. Ich liebe es, komplexe Themen greifbar zu machen – sei es im Kundensupport, im internen Marketing oder beim Aufbau einer hilfreichen Website. Mit einem offenen Ohr für unsere Kund*innen und einem Auge fürs Detail bringe ich Projekte ins Ziel. Über 10 Jahre Erfahrung in Projektmanagement, Support und internem Marketing.

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E-Mail marketing, Privacy

All leads in view, all data under control: Why you shouldn’t give up control of customer data

In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full control of my data. This search led me to the open source platform Mautic – and ultimately to the founding of Aivie, a company based on the principle of data sovereignty.

Today, as an entrepreneur or marketing manager, you are in a similar situation. Customer data is the new gold. But unlike gold, the value is not simply in the possession. It’s about control, responsibility and trust. If you lose control of your customer data, you not only risk a mishap, but also legal consequences, loss of trust among your customers and clear competitive disadvantages.

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E-Mail marketing, Marketing Automation

Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels

In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to deploy resources in a targeted manner. A recent analysis shows: Aivie, the Swiss marketing automation platform, can offer significant cost advantages over traditional marketing channels.

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E-Mails, General

“Email is still drastically underestimated” – Why email as a communication channel will remain indispensable for companies in 2025

At a time when new communication channels are springing up like mushrooms, email remains the often overlooked backbone of corporate communication for SMEs. Thomas Schwetje, Head of Digital & Customer at Coop, put it in a nutshell at the MarTech Summit 2025: “The communication medium of email is still drastically underestimated.”

At Aivie, we are convinced that email is not only a proven communication channel, but also a future-proof one – especially for small and medium-sized companies that value control, scalability and independence.

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Customer Case, E-Mail marketing, Marketing Automation

Scalable email marketing solution for travel tech start-up BODDY

When BODDY, a fast-growing travel and wellness tech start-up, took over its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed that would support rapid growth – without emails ending up in the SPAM folder.

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