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New Swiss Data Protection Act (nDSG or revDSG) – the most important points in brief.
There are some important innovations in the Swiss variant of the data protection law. Everything about the new Swiss Data Protection Act (nDSG or revDSG) that affects marketing. In this article, we explain the most important changes as simply and concisely as possible. The new law comprises 92 pages and is officially called the Federal…
Recognize intent and learn from touchpoints
Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is…
How to get started with Marketing Automation
To start with, the question of which software to use for marketing automation is the smaller challenge to getting started. Because most of the time the mindset blocks the implementation. The fear of losing control creeps along somewhere. Or has all that been overcome and it’s simply a matter of getting going? Chris Beyeler, Aivie…