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Generating leads with chatbots – 3 use cases for lead generation with chatbots
What is a chatbot, anyway? Simply explained, a chatbot is an intelligent software that allows users to talk to each other in a natural way, like with a person. Wondering if and how you can generate leads with chatbots? Lead generation is about turning prospects into potential buyers. By getting the visitor:s to provide you…
Swiss email builder in use worldwide: Insights into the open source community
Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months – and has donated the code to the community so that Mautic users worldwide can benefit…
Complaint Management Marketing – How can I monitor the complaint rate?
In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That’s why complaint management in marketing is one of the central tasks of any professional marketing strategy. ContentWhat does “complaint rate”…