When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth – without emails ending up in the SPAM folder.
The figures at a glance
| Industry | Travel-Tech / Well-Tech |
| Business model | B2B2C |
| Target group | Health-conscious travelers, fitness and wellness providers, hotels, OTAs, airlines, insurance companies, etc. |
| Company size | 10+ employees |
| Solution | Aivie Start-up |
| Service | Growth Support |
| Project duration | ongoing |
Who is the tech start-up BODDY?
BODDY, founded in Zurich in 2019, connects travelers worldwide with high-quality fitness and wellness experiences. The mobile platform makes it easy to find, compare, book, and use providers contactlessly – anytime and anywhere.
Why customers love BODDY
Travelers appreciate flexible access to quality-checked fitness and wellness providers—easily via the app and on a pay-per-use basis. Check-in is keyless and convenient. For partner companies such as OTAs, hotels, or insurance providers, BODDY offers real added value for their customers and employees.
What challenges did BODDY have?
When merging customer databases, onboarding new users, and scaling personalized communication, they faced several critical challenges.
Scaled customer communication after the acquisition of another travel-tech start-up
With the acquisition of TrainAway, the complexity of communication increased significantly. The challenge: to continue offering a personal user experience for all customers – despite six-figure contacts.
Rising HubSpot costs made growth more difficult
At the same time, the existing solution—HubSpot—was becoming increasingly expensive and inflexible. BODDY needed a scalable, affordable, and customizable alternative. The choice fell on Aivie as an email marketing solution.
Flexibility and manageable costs with Aivie
Interested too?
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SPAM problems due to rapid growth
Due to rapid growth, various challenges arose around SPAM:
- Communication with a rapidly growing user base
- Ensuring list hygiene and deliverability during import
- Ongoing segmentation and relevance of content
- Technical setup to avoid SPAM filters
- Active monitoring of deliverability
A practical example: Users who registered via the app with an Apple Relay address (e.g. aztxt12r8c@privaterelay.appleid.com) were often not reached. These addresses had to be treated specially to ensure onboarding.
Interested in this topic? More about it in our blog post
Goal: Personalized communication and email marketing on a large scale
Following the acquisition, BODDY wanted to reach the expanded target group clearly and efficiently—with relevant content at the right time. One thing was particularly important: personalization. Content needed to be tailored to segments and be effective.
Segmenting contacts
Would you like to learn more about segmenting contacts? Read our blog post and get started yourself.
Why BODDY chose Aivie
We chose Aivie because the platform is scalable and helps us manage our growing database efficiently.
Despite the growth, we were able to maintain a personal touch. We particularly appreciated the close exchange with the Aivie team – both technically and strategically.
For us, it was also crucial to have close contact with the Aivie team in order to benefit from their email marketing know-how.
Hannes Boller
CEO @ BODDY
The solution: Aivie as a platform and partner
BODDY deliberately chose more than just software; they chose a partnership. This is how the collaboration worked:
1. Migration & Deliverability
We supported the import of contacts from TrainAway in a GDPR-compliant and technically clean manner – including warm-up and segmentation to ensure the delivery rate.
2. Segmentation & individual journeys
Together, we developed personalized communication for different user groups – tailored to their history and needs.
3. Consulting & collaboration
Thanks to direct exchange via Slack, regular check-ins, and close cooperation with our developers, BODDY received fast and practical support.
What did you like about working with Aivie?
«The collaboration with Aivie was efficient, pleasant and very hands-on. The platform is intuitive, reliable and has made our communication much easier.»
María Sanz Sierra
Marketing Coordinator
The result: From start-up to scalable brand
With Aivie, BODDY was able to:
- Scale communication to a six-figure user base
- Improve customer loyalty with relevant, timely campaigns
- Reduce manual effort thanks to automation
- Move away from HubSpot – without losing functionality, but with lower costs
- Maintain the personal user experience – now on a scale level
Outlook: Deeper integration for smart, data-driven communication
The collaboration continues: BODDY is planning a deeper integration of its own platform with Aivie to measure user behavior across all channels (e.g., in the app) and to automate communication even more effectively.
Conclusion
Growth does not have to come at the expense of personalization – if you have the right partner.
With Aivie, BODDY gained the tools, expertise, and collaboration needed to stay close to their customers—even during periods of rapid growth.
And all this at a price that enabled sustainable growth – without breaking the budget of a start-up.
The right partner for email marketing – accompanied in growth!
Growth Marketing Service from Aivie
Get in touch with us and we will help you take the next steps in email marketing with professional support.
