When BODDY, a fast-growing travel and wellness tech start-up, took over its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed that would support rapid growth – without emails ending up in the SPAM folder.
The case in numbers
| Industry | Travel-Tech / Well-Tech |
| Business model | B2B2C |
| Target group | Health-conscious travelers, fitness and wellness clubs, hotels, OTAs, airlines, insurance companies, etc. |
| Company size | 10+ employees |
| Solution | Aivie Start-up |
| Service | Growth Support |
| Project duration | Ongoing |
Who is the tech start-up BODDY?
BODDY, founded in Zurich in 2019, connects travelers worldwide with high-quality fitness and wellness experiences. The mobile platform makes it easy to find, compare, book and use contactless providers – anytime, anywhere.
Why customers love BODDY
Travelers appreciate the flexible access to quality-approved fitness and wellness providers – easily via app and on a pay-per-use basis. Check-in is keyless and convenient. For partner companies such as OTAs, hotels or insurance companies, BODDY offers real added value for their customers and employees.
What challenges did BODDY face?
They faced several critical challenges when merging customer databases, onboarding new users and scaling personalized communication.
Scaled customer communication following the acquisition of another travel tech start-up
In 2023, BODDY acquired Denmark-based travel tech startup TrainAway. With this acquisition came a significant increase in customers and complexity—especially in customer communication. Their goal: continue offering a personalized experience to each of their customers, despite scaling into six figures.
Rising HubSpot Costs made growth difficult
At the same time, the existing solution – HubSpot – was becoming increasingly expensive and inflexible. BODDY needed a scalable, affordable and customizable alternative. They chose Aivie as their email marketing solution.
Flexibility and manageable costs with Aivie
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SPAM problems due to rapid growth
Due to the rapid growth, various challenges around SPAM arose:
- Communication with a rapidly growing user base
- Ensuring list hygiene and deliverability during import
- Ongoing segmentation and relevance of content
- Technical setup to avoid SPAM filters
- Active monitoring of deliverability
A practical example: Users who registered via the app with an Apple relay address (e.g. aztxt12r8c@privaterelay.appleid.com) were often not reached. These addresses had to be treated specially to ensure onboarding.
Interested in this topic? Read more in our blog post
Goal: Personalized communication and email marketing on a large scale
After the takeover, BODDY wanted to reach the expanded target group clearly and efficiently – with relevant content at the right time. Personalization was particularly important. Content had to be tailored to segments and be effective.
Segment contacts
Want to find out more about segmenting contacts? Read our blog post and get started yourself.
Why BODDY chose Aivie
We chose Aivie because the platform is scalable and helps us to manage our growing database efficiently.
Aivie’s platform allowed us to maintain a personal touch, even as our audience expanded significantly after the acquisition.
It was also crucial for us to have close contact with the Aivie team in order to benefit from their email marketing expertise.
Hannes Boller
CEO @ BODDY
The solution: Aivie as email marketing solution and a partner
BODDY deliberately opted not just for software, but for a partnership. This is how the collaboration went:
1. migration & deliverability strategy
We supported the import of contacts from TrainAway in a GDPR-compliant and technically clean manner – including warm-up and segmentation to ensure the delivery rate.
2. segmentation & personalized journeys
Together, we developed personalized communication for different user groups – tailored to their history and needs.
3. consulting & collaboration
Thanks to direct communication via Slack, regular check-ins and close collaboration with our developers, BODDY was supported quickly and practically.
What did you like about the collaboration with Aivie?
“We appreciated the collaboration with Aivie—its platform is intuitive, and reliable, and has streamlined our outreach, allowing us to stay close to our customers despite our rapid growth.”
María Sanz Sierra
Marketing Coordinator
The result: from start-up to scalable brand
With Aivie, BODDY:
- Scaling communication to a six-figure user base
- Improve customer loyalty with relevant, timed campaigns
- Reduce manual effort thanks to automation
- Away from HubSpot – without loss of functionality, but with lower costs
- Maintaining the personal user experience – now at scale level
Outlook: Deeper integration for smart, data-driven customer engagement
The collaboration continues: BODDY is planning a deeper integration of its own platform with Aivie in order to measure user behavior across channels (e.g. in the app) and to automate communication in an even more targeted manner.
Conclusion
Growth does not have to come at the expense of personalization – if you have the right partner.
Aivie gave BODDY the tools, expertise and collaboration to stay close to its customers – even in the face of strong growth.
And all at a price that enabled sustainable growth – without breaking the budget of a start-up.
The right partner for email marketing – accompanied in growth!
Growth Marketing Service from Aivie
Get in touch with us and we will help you take the next steps in email marketing with professional support.
